reindeer

reindeer is a Seoul-based jewellery brand rooted in the idea of self-worth. Founded in September 2014 in Hannam-dong, the brand creates pieces that express quiet strength and personal meaning. Working exclusively with sustainable silver, reindeer is guided by three conscious elements: nature, human, and craft. Its refined craftsmanship and distinctive designs are embraced by Korean artists including BTS and Song Hye-kyo.

The brand is led by Creative Director EJ Lee, who studied fashion design at Istituto Marangoni Milano and previously worked in ready-to-wear and accessories at Givenchy. Founded alongside co-founder Luca, designer of the men’s line, reindeer explores neutrality and the imperfect memories of everyday life through a human-centered, sustainable design approach.